Community
You should not have to figure out AI alone.
AI is changing what people can build and how companies operate. The difficult part is turning that change into something useful without getting lost in noise, hype, or endless experimentation.
I am building two private communities: one for builders and one for business leaders.
They are places to bring real work, ask better questions, share what you are learning, and think alongside people responsible for similar problems.
Builders
Business leaders
Two communities because the work is different.
Builders and business leaders are navigating the same change from different positions.
Builders are deciding how to turn ideas into dependable systems. They are working through architecture, context, verification, product judgment, and the strange new reality of directing agents that can produce more code than one person could review manually.
Business leaders are deciding how AI should change an organization. They are examining workflows, customer expectations, operating models, risk, and which decisions should remain visibly human.
Those conversations overlap, but they are not the same.
Each community has its own discussions, resources, and curated information so members can focus on the questions that match their responsibilities.
The Builders Community
Build with people who care whether the work survives reality.
The Builders Community is for people creating software, products, and workflows with AI.
Some members will be experienced engineers. Others will be using coding agents to build something meaningful for the first time. The common requirement is not a particular technical background.
It is caring whether the result actually works.
This is where members can share what they are building, ask for another perspective, compare approaches, and learn from the difficult middle that usually disappears from polished demonstrations.
Why does the agent keep losing the purpose of the project?
How should context survive across a long build?
What evidence proves the product is ready for another person to use?
When does another model or framework improve the system, and when does it merely add complexity?
The purpose is to help members become better at directing the work, judging the result, and shipping something useful.
The Business Leaders Community
Make better AI decisions with people responsible for the consequences.
The Business Leaders Community is for founders, executives, and operators deciding what AI should mean for a real company.
You do not need to become an engineer.
You do need enough understanding to separate a meaningful capability from an impressive demonstration, question what your team or vendors are proposing, and make decisions the company can defend.
Members can bring the decisions they are actively working through.
Which workflow should we examine first?
Where could an agent act safely, and where must a person remain responsible?
Does a new capability change our strategy, or is it another distraction?
How should the company prepare for work becoming faster, cheaper, or fundamentally different?
The purpose is not to copy another leader’s answer. It is to improve the reasoning behind your own.
The community should become more valuable because of the people inside it.
I do not want to build another audience where one person talks and everyone else consumes.
The strongest communities become useful because members begin helping one another.
Someone has already encountered the failure you are trying to understand. Someone else has tested the tool you are considering. A builder may help a leader understand what is technically realistic. A leader may help a builder recognize that an impressive system is solving the wrong business problem.
That kind of value cannot be manufactured through a larger content library.
It comes from attracting thoughtful people, creating enough trust for them to share unfinished work, and keeping the conversation focused on problems that exist outside the excitement of AI.
You should be able to arrive with a question and leave with clearer reasoning, a stronger next step, or a useful reason to stop.
Feeling overwhelmed by how fast AI is moving and how much there is to learn?
I feel it too.
There is more AI research, news, product launches, and commentary than any person can reasonably follow. Even when you spend hours reading, it is difficult to know whether you learned something important or simply consumed more noise.
That is why I built a custom AI content-ingestion pipeline for myself.
It continuously gathers research papers, product releases, articles, and other useful sources, then helps me organize and evaluate what is changing. I am creating a version for each community so builders and business leaders do not have to sort through the entire fire hose alone.
Builders will receive the developments most relevant to what they can build and how they build it.
Business leaders will receive the developments most likely to affect strategy, operations, customers, risk, and the economics of their companies.
The system does not decide what matters for us. It reduces the volume so we can spend more time thinking about the few things that might.
A working example of the ideas we discuss
The curation inside each community is also a practical example of an agentic workflow doing ongoing work.
The system gathers new information, organizes it for a particular audience, and creates a starting point for human judgment. It can carry more of the collection and sorting without pretending it should make the final decision about what matters.
Members will not only read the output.
They will be able to see how the workflow develops, where it fails, and what we learn about turning a constant stream of information into something more useful.
That is the kind of relationship with AI the communities are built around.
The system carries more of the work. People remain responsible for the judgment.
One member brings the problem. Everyone learns from the work.
I will regularly choose a real problem from inside each community and work through it in depth with the member who brought it.
For builders, that might mean examining a product, architecture, agent workflow, or system that is failing in a way nobody fully understands yet.
For business leaders, it might mean working through an important decision about a workflow, operating model, team, or opportunity created by AI.
The value extends beyond the person in the session. Everyone gets to see how the problem is examined, which questions change the direction, where the assumptions fail, and how the next decision becomes clearer.
These are not polished presentations. They are real working sessions built around problems members are actually facing.
I will be present without pretending I am always available.
I want to participate in both communities.
I also have a family, businesses, products, and research that require my attention. The community cannot depend on unlimited access to me without eventually becoming disappointing for members or unsustainable for me.
My participation may include selected discussions, responses to questions, commentary on important developments, and member spotlight sessions.
Membership will not include guaranteed response times, unlimited private messages, or ongoing personal consulting.
That boundary is intentional.
The community should provide meaningful access to my thinking and work without becoming a discounted replacement for working with me directly.
The courses help you begin. They are not the reason to stay.
The Agentic Engineer course and AI for Business Leaders course provide a foundation.
They introduce the core ideas, help members develop a shared vocabulary, and create a clearer starting point for the discussions inside each community.
But a course has an endpoint.
The technology keeps changing. New problems appear. Members apply the ideas to situations that no recorded lesson could anticipate.
The ongoing value comes from staying close to those changes, bringing real work into the conversation, and learning alongside people who are doing the same.
The courses support the community. They are not the subscription.
What membership is built around
Relevant information without the fire hose
Curated research, releases, articles, and developments selected for the responsibilities of each community.
Real conversations about real work
A place to bring questions, share progress, examine failures, and learn from people facing similar problems.
Bounded access to my work and thinking
My participation through selected discussions, community contributions, and member spotlight sessions without a promise of private consulting on demand.
This is not another general AI group.
The communities should not become a dumping ground for every new tool, referral link, generated project, or recycled prediction about the future.
Activity is not the goal. Useful conversation is.
A contribution should help someone understand what changed, examine a real decision, learn from an experiment, or see a problem more clearly.
Members can arrive with different levels of experience. They can disagree about the technology and where it leads.
The shared standard is honesty about the work.
What did you try?
What happened?
What evidence supports the conclusion?
What remains uncertain?
That is how people become more useful to one another.
Choose the community that matches your responsibility.
Builders
For people using AI to create software, products, and working systems.
You may be an experienced engineer or someone learning to build through agents. What matters is that you are actively trying to make something useful and willing to inspect the result honestly.
Business leaders
For founders, executives, and operators deciding how AI should affect a company.
You may be evaluating one workflow or reconsidering the structure of the entire business. What matters is that you are responsible for what happens after the decision is made.
FAQ
Frequently asked questions
Are the two communities separate?
Yes.
Builders and business leaders have separate spaces, discussions, and curated information because the work and decisions are different.
Where are the communities hosted?
They are hosted on a private, white-labeled community platform under this brand.
Can I message Justin directly?
Membership does not include guaranteed replies, unlimited private access, or personal consulting on demand.
That boundary keeps the community from becoming a discounted replacement for working together directly.
Will spotlight sessions be recorded?
A session may be shared with the community or developed into educational content only with the selected member’s clear permission.
Learn with people who are responsible for doing something with it.
AI will keep changing.
None of us will understand every model, read every paper, or anticipate every consequence alone.
The answer is not to consume more until you feel caught up. That feeling may never arrive.
The better path is to find the people, information, and conversations that help you make the next decision well.
Builders
Business leaders